Running your own business especially a small business can be overwhelming at the best of times. Your roles are not confined to any particular area of the business, but to everything that involves running the business. At any given time, you are the receptionist, the administrator, the electrician, plumber, the HR Manager, the tea/coffee maker, sales person and practically the manager of everything, and dare I say, only master of one or two areas. No wonder most people running their own businesses feel overwhelmed most of the time.
I always smile when I am presented with a business card emblazoned with an impressive title by a small business owner. Titles like CEO or MD or even Chairman. I know deep down that is just more of a wish or dream for the future. Not that there is anything wrong with calling oneself by any of those titles, the truth however is that if a small business owner carries themselves around like a typical CEO or MD of a mid-cap company, they might be setting themselves up for failure.
Experience has taught me that titles are not that important in the hurly burly world of small business. What is important is getting the job done and ensuring that your customers are getting the best service that will keep them coming back to you.
Ensuring that your customers are getting great service today is good, but what about tomorrow, six months down the road, a year or two from now? What are you doing today to prepare your business to still be giving great service in the future? This is not a one off question but one you need to be asking on an ongoing basis. This is what is important not only for success but sustainability for any small business.
What is also equally important is that you are constantly reviewing your product/service offering, in order to ensure that you are still providing the solutions that help your customers’ businesses to achieve their goals in the market. That way you stay relevant and a key part of your current customers business. At the same, you need to keep an eye out for new customers that may need your offering or some version of it, to help you grow and succeed in your business.