I put rewards first because using social media to promote your business can be very rewarding. I would go so far as to say that if you are not using social media then you are losing out.
However, in this blog I want to just raise the risks involved in using social media. This is not to scare you away but rather to raise your awareness of what can go wrong, so you can monitor your social media and limit the potential problems.
Firstly, is your REPUTATION. I am sure you are aware of how quickly a post can go viral nowadays and can cause a lot of damage to your reputation and therefore your business. If you have a Facebook page, a Twitter account, an Instagram account etc. you MUST continually monitor these to see what people are posting and commenting so you can reply as soon as possible. If someone posts something malicious then you want to shut that down quickly.
The second thing to be aware of is SPAM. While this may not cause damage to your business be aware that people may use your posts to market their own products or also keep sending you unsolicited message and emails.
PHISING is the next biggest problem. This is where people will try to get your details via devious means. Examples are when you click on a video clip and you are asked to share before you can view it, or when you are asked to give out a lot of information to enter a competition. Have a careful look at the Facebook page you are directed to and see if it looks legitimate. If a major car company page has only 500 “likes” then it is unlikely to be legitimate.
Social Media MALWARE is when people use a link they ask you to click on, and then load software onto your computer which allows them to get all your details.
So how can you prevent or eliminate these from happening. It may not be easy to stop this happening at all, but if you follow points below you can reduce the possibilities.
- Use your common sense and be aware of the potential scams
- If it sounds too good to be true – IT IS.
- Don’t click onto links that you are not sure of.
- Don’t assume that if you got the message from a friend it is okay. They may have been hacked.
- Don’t give away or upload personal information.
- Be professional in all aspects. Remember that your business clients or potential clients may also find your personal pages.
Use Social media to promote your company but be aware of the risks.